As the title suggests, online dating is no longer perceived as taboo with 74% of singles claiming to have used an online dating site. So competitive is the industry that the online dating giants are on a never ending quest to better match singles up and find new ways of assessing and delivering compatible dates.
Is there really a formula for love?
One of the biggest achievements the dating services can lay claim to is actually getting people to talk about online dating. The general consensus is that online dating is a legitimate way to find love. Commercialization of the dating industry has paved the way for single people to embrace Internet dating.
Statistical algorithms is how okcupid have set themselves apart from the competition. okcupid does not employ matchmakers, they employ mathematicians to match people up. Today, online dating services are going to extreme lengths to ensure that the dates you go on are not going to end in a disaster.
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Matchmaking algorithms have uncovered some very interesting trends and behaviors about just how men and women behave online. For instance, we have learned just how much race plays out in the dating game. Black people dating online tend to receive fewer messages even though they are just as engaged as other races – an upsetting reality that told us that the world would seem to be less engaged with certain races. With this finding it seems there is still a lot of prejudice out there.
The first impression – make it count
What you might think as trivial can often play a significant role in the responses you get. For example, guys who begin their messages with “howdy” receive a greater response rate than men who start with “hey”. And ladies who show off their cleavage in their profile picture receive 77% more responses – shallow but true. Would you believe that iphone users are more sexually active than Android users! People reveal a lot of information within their dating profiles thus enabling these mathematicians-matchmakers to crunch some intriguing numbers.
Shallow or reality?
Several of the leading dating sites have recently come under fire for determining their members based on attractiveness giving each member a rating or score of attractiveness. The level of attractiveness for individual users is gauged thanks to ratings from other members hence giving each member an overall score for their physical appearance.
The idea behind this ratings system is to pair up single people who are of a similar level of attractiveness. Think of it as going to a bar. Before you hit on a guy or girl, you’ll first assess your chances of success based on if that person appears to be in your league or not. So in theory, the ratings system allows you to have a better success rate by being introduced to single people within your range – make sense?
Online dating has emerged as far more than a simple profile matching system. The industry ranks as the fifth most popular online search according to recent hit statistics published in several online media resources. The real winners in the competitive online dating industry is the end user. A decade ago, the Internet was littered with many small online dating services – many of which gave the industry the bad name it has now seemingly recovered from.Remember the online dating sites that we used to see full of fake profiles and promises of finding love and other under-handed tactics to lure in the lonely hearts? This is a very rare thing to see now. Major search engines have also played their part in culling low quality dating sites from their search results. Single people can now engage in online dating with very little fear of being ripped off, or signing up to a dating site that cannot back up its obligations. There is big money being invested in this lucrative online industry. Quality and value for money is what singles can expect with online dating sites.
Large corporations now dominate the online dating game. For example, one of the first media giants to jump on board was when Fairfax Media Australia found its perfect match by purchasing RSVP for 40 million dollars. In more recent times, Australia’s 10 network purchased a stake in Oasis active. Funding of this nature has seen online dating services improve a great deal. Accordingly, users are offered more professional customer service, user safety procedures are implemented and member verification processes are common-place, and the dating systems and technologies themselves are far more advanced today.
Online dating, do you love it or hate it? With more than 140 million annual users it’s worth a shot.